Turning Concepts into Art

Everything you see below started as a raw conceptual idea for various concepts for different clients. Sometimes, I’m asked to help push those concepts further by visualizing the idea--and by seeing how well the concept inspires a workable tactic. In every case, my design goal is to elevate the message. If I need to mangle it to get it to work, the message needs more definition. But, what usually happens, is that my design just gives a subtle boost to the original message--and creates an expression that helps tell a richer story.