Erbitux "Split Cell" Campaign

Design can bridge science and emotion, helping both sides of the brain see the story.​

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This project focused on just that: capturing the contrast between a microscopic tumor and the magnitude of a person’s everyday life. It called for craft, coordination, and collaboration from concepting to production. Our team spanned the Midwest and East Coast, bringing together a wide range of creative disciplines to make it happen. Despite the logistical complexity, the result was a seamless shoot and a campaign that resonated. It’s proof that when science meets story, the work works harder.