HonorHealth

HonorHealth is one of Arizona’s largest nonprofit health systems, with nine hospitals and an extensive network of care locations.

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Over the past year and a half, I’ve helped lead the evolution of their brand—from strategic foundations to fully integrated campaigns. The goal was to move beyond expected healthcare messaging and create a brand that feels more human, more distinctive, and more reflective of the care they deliver.

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As creative director, I’ve guided the development of new messaging, a refreshed visual identity, broadcast spots, digital campaigns, and internal launch efforts. We’ve built a brand system that resonates across audiences and service lines—and feels unmistakably HonorHealth.