TMI 2022 Rebrand

What started as a refresh became a full-scale evolution.

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In 2022, a planned brand refresh quickly revealed deeper opportunities. As we dug in, it became clear that nearly every aspect of the brand needed a rethink, except the core identity anchored by our trusted logo. The process sparked a comprehensive transformation of our visual system, tone, and expression, helping the brand feel more relevant, cohesive, and ready for what’s next.