100 Years of Insulin

Not every pitch wins. But some still leave a mark.

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​For Lilly’s 100th anniversary in diabetes care, we were asked to help celebrate their heritage. We saw a chance to do more, not just honoring their legacy but showing the strength of our partnership. The result was a 200-page book featuring 100 reasons why our team was uniquely positioned to help launch their next chapter.

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The pitch didn’t win. But the book? It made an impact. And sometimes, the work is the reward. Also I left and went to work for the agency that beat us so...win?