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100 Years of Insulin

We decided to change the way we pitch for this one: a simple request to help Lilly celebrate 100 years of heritage in the diabetes space. We took it further than they ever expected--celebrating not only Lilly’s heritage but our dedication to them as well. We created a 200-page book featuring the 100 reasons why the partnership would benefit them and their launch. The pitch itself? Unsuccessful. But they loved the book, so I’m calling this a win.

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