One Stop to Start

A statewide initiative helping Indiana residents access the education and career support they need to move forward.

​

Partnering directly with Governor Eric Holcomb’s office, we launched a fully integrated campaign to raise awareness and drive action, especially among underserved and overlooked populations. From digital and social to bus wraps and broadcast, every element was designed to cut through the noise and build trust quickly. I served as creative director, overseeing concept through execution.

​

The campaign delivered over 74 million impressions and more than 15,000 form completions.